Smartwater has enlisted American actress and brand ambassador Zendaya to front its new campaign, featuring a partnership with the British Fashion Council to champion five emerging fashion designers.

The campaign includes specially created bespoke outfits by designers including Chet Lo, Conner Ives, and one of The Media Eye's Rising Stars Aaron Esh, and Dune star Zendaya commented 'I'm proud to work with a brand that encourages those in pursuit of something smarter, and shares a vision for universal access to safe and clean water. Whether I'm on set, backstage or in between meetings, Smartwater helps me stay hydrated and keep it smart'.